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Website statistics cost just $5.00 + GST per month and offer an extensive range of valuable information about your website's performance, who is visiting, what countries do your visitors come from, what pages are most popular, what sites are referring to yours etc. etc. No other form of advertising offers this type of insight into your potential customers/clients. Are you paying for links to your website from other sites, if so your stats can show you exactly how many visitors are coming from those sites. Contact us to arrange to start receiving statistics now!

Feature website ...

Marvin Farm ServicesThis month, not a new site, but one that we have been working on for a number of years and recently have completed a total make-over ... Marvin Farm Services is a long established registered employment agency and agricultural investment advisory business based in Waikato - our brief was to create a website to catch the attention of young, hard working, adventurous men and women from overseas looking to work, both short term and more permanently, in challenging New Zealand agricultural positions.  We worked closely with the business proprietors, who were able to clearly convey "the look" they wanted to achieve and their longer term expectations for the website.  Their vision together with a large number of excellent images they provided, resulted in the creation of www.marvinfarms.co.nz and so far the feedback has been very positive - take a look and see what you think ...

What factors convince online shoppers to buy?

Online marketing has given businesses large and small all over the world the ability to compete on a level playing field, but although online stores have the potential to reach more possible customers than you could ever imagine, converting them into sales is often overlooked in the constant push for a high Google position and a strong link campaign.

Too many online marketing campaigns focus on achieving high levels of traffic. But if that traffic doesn’t produce a corresponding increase in sales, the return on your investment suffers.

Same Old, Same Old

The downside to the spread of online shopping is that your business is most likely competing with hundreds, if not thousands, of other businesses offering similar products. You sell gift baskets? There are plenty available. An online bookseller? You’re probably lost in the crowd. Health food supplements? You could choke a elephant with the number of vitamin pills available.

So if you are most likely selling the same products, or similar, as many other websites out there, what makes you think people will choose to buy from you instead of your competition?

Stand Out From the Crowd

Most businesses tackle this problem with search engine optimisation (SEO). If you are listed higher in Google than your competition, the traffic will most probably flow to you first, giving you the best chance to close a sale. But focusing on SEO is only half of the problem.

Let’s have a look at online buyer behaviour. Firstly, most online shoppers don’t buy from the first website they visit. Online shopping has made the concept of shopping around as easy as a few mouse clicks, so most customers will check a handful of sites before deciding on a purchase. In fact, this means that your site may actually perform better if it sits at number 3 or 4 in the Google rankings. If a customer is looking at the third or fourth website and sees no real difference in the offer, rather than return to the first site to buy, they will most likely purchase from the site they are on.

So what are the factors that most likely convince a customer to click your "buy now" button?

Aegis’ Group’s Synovate recently did a survey for Guidance and came up with some surprising and not so surprising results. Asked to rank various factors, the survey group unsurprisingly selected price as the number one decider.

What becomes more interesting is when you consider the second most popular – free shipping.

Between them, price and free shipping make up easily the majority of the chart, with promotions, coupons and checkout procedures only receiving a very small percentage of the vote.

Why You Shouldn’t Focus Only on Price!

Of course, price and free shipping amount to pretty much the same thing for the customer. They want to buy the product for less than they can get it down the road and they don’t want shipping costs to impact on this bargain. It also destroys the myth that customers are willing to pay shipping for the convenience of home shopping.

The truth is more likely that people are quite happy to shop at their local shopping centre if your online store can’t beat the price, shipping included.

As always, the best marketers are those that understand what drives a customer to buy. By analysing this information and planning ahead, you can refine your marketing strategy in less traditional ways to gain that competitive advantage.

A great way to improve your link popularity which is directly related to your search engine ranking, is to take advantage of our FREE classified advertisement offer. We have "classifieds" on our four town websites (www.matamata-info.co.nz/classifieds.html - www.morrinsville-info.co.nz/classifieds.html - www.tearoha-info.co.nz/classifieds.html - www.thames-info.co.nz/classifieds.html) and they receive an enormous amount of visitors and are extremely well ranked in the top search engines - if you're not there you're missing out !! All you have to do is forward us 25 words about your business - a breeze surely !! Your classified advertisement will be linked to your website and can also have an email link on it if requested.

Selling or buying a property or business?


Leanne Taylor
:: www.wwwdesign.co.nz ::
Innovative Website Design, Hosting & Maintenance
Phone (09) 817 9656 ~ Mobile (0274) 701990

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