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Website statistics cost just $5.00 + GST per month and offer an extensive range of valuable information about your website's performance, who is visiting, what countries do your visitors come from, what pages are most popular, what sites are referring to yours etc. etc. No other form of advertising offers this type of insight into your potential customers/clients. Are you paying for links to your website from other sites, if so your stats can show you exactly how many visitors are coming from those sites. Contact us to arrange to start receiving statistics now!


Feature website ...

Edwards Garden & Greenhouse LimitedSpring is here and what better time to get out into the garden.  Edwards Garden & Greenhouse Limited offers a range of Redwood timber garden buildings and garden products guaranteed to compliment your garden.  WWW Design developed this website last year and it features easy online purchasing for customers throughout New Zealand -  www.garden-greenhouse.co.nz


Local Search Engine Optimisation

Around a year ago, local search engine optimisation was all the rage - the new frontier in search engine marketing. For a while, it seemed that everyone was interested in the local search angle - even multi-national companies. However, for many companies selling products or services to the entire world, local New Zealand search engine optimisation seemed like a non-starter. Companies that counted on people looking for certain products or services that did not require close proximity to the company's location were unaffected. As far as local search engine optimisation goes, things have changed a bit since then - at least for some.

Some time ago, Google introduced a "geographic box" at the top of its search results. This is tied in to its mapping feature, and, when it was first introduced, the engine would display three results at the top of its search results whenever somebody entered a geographic modifier into the search box ("New Zealand widgets," for example). The Google algorithm then has the intelligence to determine whether the query calls for results that are primarily local in scope.

Since that initial trial, Google has obviously found that its users appreciate the feature. The engine now displays ten local search results at the top of the listings for certain queries, provided that they have a geographic modifier attached. For example, if you type in "Auckland gyms" in Google, you will see grouped results alongside a map that shows the location of gyms in Auckland, with the opportunity to click for more.

It should be noted that you will not see local search results for all queries that contain a local modifier. In certain instances, it almost seems as if Google somehow "knows" when a geographic modifier really means that you only offer services in a particular area. Yes, those guys are pretty good.

There are many resources on the Internet to turn to if you are looking for local search engine optimisation for your regional website. However, many companies have client bases that cater primarily to a national or international field. Can they benefit from local search?

Yes, they can - in two ways (with a warning for the first).

First, many customers prefer to deal with people that are local, even if the business is national, or even global. A businessperson that is looking for, say, marketing consulting, may be inclined to work with someone with an address in close proximity found through local search. It just feels more comfortable - if something goes wrong, he or she can request a meeting, rather than calling an 800 number.

Here's the warning - you may not want people showing up at your doorstep. Some companies invite people to show up at the headquarters and voice concerns or sing praises, but others would prefer to keep things at a distance. This is not a value judgment by any means. With many companies that deal with thousands, or even millions, of customers, it would be impossible to service every complaint in person.

The second way, which seems more customer friendly (but actually isn't), applies when a large company has many locations. This doesn't mean that your company has "walk-in" locations that are open to the public. If you have locations in a number of locations, each serving a different function, you can still benefit from local search engine optimisation.

Say, for example, you are headquartered in Wellington. You have distribution centers in other towns throughout New Zealand. Each of your physical locations is eligible to show up in local search results on Google, provided that you supply the engine with the proper information.

Of course, as mentioned earlier, not all searches with regional modifiers attached will bring up regional results. But based on recent happenings, it's a good idea to make your regional presence known and consider the effects of local search engine optimisation. After the years of talk about it, local search might finally turn out to be something that most businesses can take advantage of.


A great way to improve your link popularity which is directly related to your search engine ranking, is to take advantage of our FREE classified advertisement offer. We have "classifieds" on our four town websites (www.matamata-info.co.nz/classifieds.html - www.morrinsville-info.co.nz/classifieds.html - www.tearoha-info.co.nz/classifieds.html - www.thames-info.co.nz/classifieds.html) and they receive an enormous amount of visitors and are extremely well ranked in the top search engines - if you're not there you're missing out !! All you have to do is forward us 25 words about your business - a breeze surely !! Your classified advertisement will be linked to your website and can also have an email link on it if requested.

Selling or buying a property or business?

www.nzpropertyforsale.co.nz

Leanne Taylor
:: www.wwwdesign.co.nz ::
Innovative Website Design, Hosting & Maintenance
Phone (09) 817 9656 ~ Mobile (0274) 701990


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