Everybody has bought something that was either faulty or stopped working after a few days. Because of this, today's customers want to feel reassured that you are selling quality products and services. Customers do not want to lose money or feel like they've made the wrong decision. The best way to to assure customers is to have good, strong testimonials.
If a business has satisfied customers and return clients, it should have testimonials. Be proud of what you do and get some testimonials. Customer testimonials will help increase sales as well as boost the confidence of potential customers.
The Difference Between Good and Better
In order to have testimonials work for your business/organisation and increase clientele, you should be careful how you phrase them. Testimonials are a marketing ploy, which means that they need to be geared towards making your company look impressive. For example, instead of using "I love this detox", use "This detox helped me lose weight and increased my energy levels." The second testimonial is a lot more attention-grabbing and will be more effective in gaining a customer's confidence than the first. Encourage customers who are willing to write testimonials to be specific.
Hand Pick Your Testimonials
If you don't have any testimonials, check your company's emails for customers who sent compliments. If you can't find any ones you like, look at your client list and find out who is buying your products and at what frequency. Phone or email a handful of your best customers and ask them to write a specific testimonial. If they agree, have them send a picture as well. This will give potential customers further reassurance of the validity of the testimonial.
Testimonials will not only improve your business, but will also improve your company's image as one that values customer satisfaction, so make the effort to get some strong testimonials. As an extra incentive you could consider offering a prize for the best testimonial received.
Tips for Effective and Conspicuous Locations
1. Once you have the testimonials, you need to work out where to put them on your website. Placement is crucial if you want your testimonials to give maximum impact. The most common place on a website is for them to have their own navigation link titled something like "Testimonials" or "Customer Feedback". This way more testimonials can be viewed on their own page.
2. Another effective option is to use rotating testimonials on a sidebar or prominent position on the index page (if you have any testimonials from known companies, you could offer to include the Company name and a link to their website as an extra enticement). An example of static feedback on the index page and also rotating product information can be found <<HERE>>.
3. Another way to present testimonials is to spread them throughout the site, highlighting them within the content using graphics, a colour block background or upper and lower bar, etc. These visual stops are equally effective in reinforcing your credibility and can act as an additional selling point for specific products or services.
4. A cost effective way to include audio or video testimonials, if you have them, is to load them onto YouTube and then have us link you site to the clip. This can be very effective in boosting your company's credibility. Audio is easy to record using Audio Acrobat if you don’t have software already installed in your computer. Video, on the other hand, requires more thought to positioning and angles. If you are at a trade show or with a client, you may want to pre-plan these testimonials for more impact.
Remember that in order for a testimonials to be effective, they need to be specific, believable and placed in a prominent locations throughout your website. Using these guidelines, your testimonials should build customer confidence and increase the success of your website.