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Try to update your website once a week. The changes don't have to be big. They could be very small like changing some text on the home page or adding comments on your testimonials page. Any change will keep your site fresh, which is what search engines love. One of the worst things you can do for SEO (Search Engine Optimisation) is to have a stale website. No one likes outdated information and neither do search engines.
Our own website is testament to our expertise and the importance of regular updates. *In a search carried out on www.google.com at 11.00am on Thursday, 2 July 2009 for "Website design NZ", www.wwwdesign.co.nz ranks No. 1 out of 22,600,000
possibilities - Click
Here To View. *Please note that
results may vary from quoted as Google.com is continuously re-indexed.
statistics cost just $5.00 + GST per month and offer an extensive range of valuable information about
your website's performance, who is visiting, what countries
do your visitors come from, what pages are most popular,
what sites are referring to yours etc. etc. No other form
of advertising offers this type of insight into your potential
customers/clients. Are you paying for links to your website
from other sites, if so your stats can show you exactly
how many visitors are coming from those sites. Contact us
to arrange to start receiving statistics now! Our newest clients have the price of stats built into their monthly hosting because we think it is vitally important to regularly check your website's statistics.
Yes, you definitely should be marketing in a recession!
Is the current tough market the right time to be slashing your advertising budget? Not if you want your business to survive the economic downturn and lay the groundwork to thrive when the economy improves! Tough times may actually provide us our best opportunity to reach out to our customers with little or no competition because so many of our competitors are doing just the opposite of that in an attempt to save money.
During good times everyone has the money (and courage) to seek out clients, creating an atmosphere of extreme competition where reaching the consumer with your message proves to be exceedingly difficult. NOW is the time to have faith in your product or service, to reach out to your customers and to secure your success now and into the future. As well as ensuring your website is constantly updated and improved, there are also other easy and cost effective ways to make certain your customers and potential customers are made aware of what you can do for them.
There are some simple things that you can do. Everyone knows about the Internet, but not everyone knows the free ways to get exposure on the Internet. You can write an article about your industry, or a product and submit it to one of the many sites that accept them. At the end of your article, you should mention your business and have a link to your website. Each site has it's guidelines on how the articles are to be written, so make sure to follow them. This will help establish you as a leader in your industry as long as the information you share is helpful and not self-promoting.
Guerilla marketing is great in slow time. Have some flyers or postcards made. One of your employees or friends can design it or you can find an affordable place to do it for you. During your slow time, have your employees go to a busy area and hand them out. Now you are putting your message directly into the hands of prospective customers. Make sure you have an attractive offer that will entice people to visit your website or business. Obviously, this is mainly for businesses with a store front, but you can do guerilla marketing online as well.
Guerilla marketing is done differently online. With blogs and social networking sites, there are opportunities to market your business in a different setting. You can create blogs and check the response you get from each entry which can help you check what the market is interested in at any given time. Or you can find blogs that have an issue that your company can help with. Respond to the blog with your company information. You can set up an account with a social networking site, giving more information about your business and connecting to other businesses to network and exchanges leads.
Cross promote with other businesses, in other ways. If you're feeling the pinch of the economy, most likely other businesses in your area/industry are feeling it as well. Find other businesses that don't compete with yours and see about exchanging some flyers or a banner promoting each other's business. Or if your business is online, do a link exchange with other businesses. Do not over do the link exchange or Google may lower your organic search results. Be selective in who you work with both online and in the brick and mortar world.
Press Releases can be a very effective way to bring attention to your business. If you have something that impacts the community, then you can have someone write a press release for you. If you hire someone to do it for you, make sure they know how to write and distribute it. Again, remember the topic must be something that impacts the community and not just a self-serving piece promoting your business.
These are just some of the ideas that will help your business grow in any economy. There are plenty of marketing options out there. You just need to find the ones that work for you and make sure that any advertising material includes your website address!
Innovative Website Design, Hosting & Maintenance
Phone (09) 817 9656 ~ Mobile (0274) 701990
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