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It's November ... check out the shops - they're already in Christmas mode ... so now is the time to add a festive touch to your website.
For just $15 + GST we will put an animated Christmas image on your index page (together with message if required) and remove it again early in January - don't delay, do this now!!

Ideally your website should be updated once a week, or if not definitely once a month. The changes don't have to be big. (The cost for a "5 minute" change is just $7.50 + GST) They could be very small like changing some text or an image on the home page or adding comments on your testimonials page. Any change will keep your site fresh, which is what search engines love. One of the worst things you can do for SEO (Search Engine Optimisation) is to have a stale website. No one likes outdated information and neither do search engines.

Our own website is testament to our expertise and the importance of regular updates.  *In a search carried out on at 7am on Monday, 2 November 2009 for "Website design NZ", ranks No. 1 out of 32,800,000 possibilities - Click Here To View. *Please note that results may vary from quoted as is continuously re-indexed and maybe influenced by personal search preferences.

<< Click Here >>

Website statistics cost just $5.00 + GST per month and offer an extensive range of valuable information about your website's performance, who is visiting, what countries do your visitors come from, what pages are most popular, what sites are referring to yours etc. etc. No other form of advertising offers this type of insight into your potential customers/clients. Are you paying for links to your website from other sites, if so your stats can show you exactly how many visitors are coming from those sites. Contact us to arrange to start receiving statistics now! Our newest clients have the price of stats built into their monthly hosting because we think it is vitally important to regularly check your website's statistics.

Don't attempt to "hardsell" via your website ...

Sales people are taught, you always need 'a call to action’, a request to act or lose the opportunity of a lifetime. Most of us are familiar with those annoying infomercials, website presentations, online direct marketing come-ons, and even high-pressure seminar and tradeshow presentations that will never be repeated, so you better act now. You know how it goes: "act now and we'll send you two pieces of rubbish you don't need, but wait there's more, call in the next ten minutes and we'll add a third useless item."

Does any intelligent person really respond to this kind of pitch and what self-respecting business would actually behave in this manner? The fact is, if you sell something of value at a reasonable price and you treat your customers with some respect, you will get your share of business. You may not get all the business, nobody does, but the business you do get, will result in more satisfied customers, more word-of-mouth referrals and ultimately more sales. High-pressure tactics and demands for instant commitment frighten off as many potential clients as they trap.

Beyond Statistics …

Statistically it may be true that if someone leaves your website without ordering, the chances of them returning to order are low.  But keep in mind that the problem is NOT the customer - it's what you're saying, how you're saying it and the expectations you've set for determining your site's performance.

Success is not a question of attracting more traffic, especially if your message is weak, unfocused, and lacking in emotional perspective. Success is a question of how many people you connect with both directly and indirectly, and how many people come back to your site because they are interested by what you have to say.

To start, many products and services are either too complex or too high valued to expect people to make an instant decision, and demanding one just frightens people away. Asking for an order is asking a lot, and leads to resistance. Inviting someone to call or email is reassuring and friendly - it's an offer to communicate, provide assistance, advice and information, and it's easily accepted.

Orders are the result of building relationships and relationships are built on communication. You may not be able to speak to everyone who comes to your website but that only means that your website's primary job is to communicate what needs to be said so that it makes a memorable impression, and provides something more significant than a 'add to cart' button.

Ecommerce pitfalls

The ecommerce industry, with it's easy to implement technical solutions, has created a class of entrepreneurs who think all they have to do is display a product photo, description, price and order button and the sales will follow. This approach may work for mega sites like but it's doubtful it will work for you.

When small and medium sized companies try to emulate major corporate business models, they are looking for trouble. This is one reason why so many websites are so bad and why so many under-perform.

Peters and Waterman didn't do entrepreneurs a favour when they wrote "In Search of Excellence." (In Search of Excellence: Lessons from Americas Best Run Companies) What they should have written was 'In Search of Failure,' since we learn more from things that don't work than from things that do. In the world of Internet marketing, creating websites that are nothing more than online catalogues, digital brochures or direct marketing come-ons is a waste of time and money, not to mention all that effort devoted to attracting website traffic.

Redefine Successful Website Performance

Orders are not the true measure of a website's success, nor is the volume of traffic a site attracts. You can have tons of traffic with little of it ever getting turned into business and you can even get some orders, but few long-term customers.

The primary objective of your website should be to initiate contact either by email, phone or in the case of brick and mortar companies, store traffic. In order to achieve that objective your website presentation must be engaging, enlightening, and above all memorable. Potential clients want a little repartee, a little respect and the confidence that you are trustworthy.

Marketing Is More Art Than Science

Marketing is about human nature and the idea that all aspects of human nature can be measured, and that meaningful results can be extracted and formed into an action plan guaranteed to produce results, is simply going too far. The human brain is far too complex, and human motivation is the result of far too many interdisciplinary factors to be boiled down into a unified mathematical formula. The movie and music industries have been trying for years and still neither one can accurately predict what will be a hit.

In an effort to always maximise productivity, business has bowed-down to statistical hype, and surrendered to its fake inferences. As a consequence business, and especially Internet business, has forsaken insight, intuition and a 'consilience'* approach to marketing, one built on continuous creative experimentation and implementation.

*Consilience: "the linking together of principles from different disciplines especially when forming a comprehensive theory" –

Three Website Ingredients Needed To Motivate Action

Communication, education, and the ability to affect others.

1 Communication - Engagement

2 Education - Enlightenment

3 Affect Your Audience - Create An Experience

A great way to improve your link popularity which is directly related to your search engine ranking, is to take advantage of our FREE classified advertisement offer. We have "classifieds" on our four town websites ( - - - and they receive an enormous amount of visitors and are extremely well ranked in the top search engines - if you're not there you're missing out !! All you have to do is forward us 25 words about your business - a breeze surely !! Your classified advertisement will be linked to your website and can also have an email link on it if requested.  Take a look at our top ranking regional websites >>>>

Leanne Taylor
:: ::
Innovative Website Design, Hosting & Maintenance
Phone (09) 817 9656 ~ Mobile (0274) 701990

Take advantage of our free classified offer on these four top ranking websites:
Matamata Information Website
Morrinsville Information Website
Thames Information Website
Te Aroha Information Website

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