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Ideally your website should be updated once a week, or if not definitely once a month. The changes don't have to be big. (The cost for a "5 minute" change is just $7.50 + GST) They could be very small like changing some text or an image on the home page or adding comments on your testimonials page. Any change will keep your site fresh, which is what search engines love. One of the worst things you can do for SEO (Search Engine Optimisation) is to have a stale website. No one likes outdated information and neither do search engines.

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Website statistics cost just $5.00 + GST per month and offer an extensive range of valuable information about your website's performance, who is visiting, what countries do your visitors come from, what pages are most popular, what sites are referring to yours etc. etc. No other form of advertising offers this type of insight into your potential customers/clients. Are you paying for links to your website from other sites, if so your stats can show you exactly how many visitors are coming from those sites. Contact us to arrange to start receiving statistics now! Our newest clients have the price of stats built into their monthly hosting because we think it is vitally important to regularly check your website's statistics.

Feature website ...

Kellie Girl Baby DressesHaving been in the sewing industry for many years, Grandmother, Pauline Emett was frustrated when shopping for her granddaughter, she couldn't find anything special and pretty with lots of lace and ribbon, so set about making dresses herself. From humble beginnings with requests from friends and relatives, the demand for Pauline's baby dresses was overwhelming and hence the birth of Kellie Girl Baby Dresses. Pauline contacted us early in 2004 and we developed so that she could sell her creations online to the world! With minimal computer experience, Pauline set about arranging to accept credit cards and the simplicity of our shopping cart made it easy for her to get her online business started. As well as traditional baby dresses, Pauline offers a lovely selection of reasonably priced Christening Gowns that I am sure will be passed on down through the generations.

Ways to encourage visitors to keep coming back to your website ...

What does a website need? The simple answer is repeat visitors, this is what successful websites share in common, and this accounts for a major part of their traffic.

Why is this?

Well, experience shows that returning visitors are much easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The whole issue of credibility disappears.

So what do you need to do to keep your visitors coming back and visiting your website?

Here are five simple, cost-effective solutions :

1) You could consider starting a forum, chat room or shout box. (simply "Google" these terms to see what options are available eg. Bumpin

Providing a forum, chat room or shout box, allows your visitors to have a voice where they can share their opinions and interact with others ... all of them visitors to your site.

Over time this develops into a sense of community and conversions will follow and your visitors will look forward to coming back to your site each and every day.

2) This probably goes without saying, but starting a blog can be a incredible source for both new and recurring traffic. (Start your blog and let us know the address and we can link it to your website - eg. Blogger)

Having your own blog is like keeping an online journal and human beings are curious and thirsty for information. You need to keep your blog frequently updated with your latest news, both business and personal.

You will find that over time more and more people will come back to read your posts and with it you will develop credibility as an authority figure in your niche.

3) How about carrying out polls or surveys?

You will note that so far all the suggestions made have had some form of visitor interaction and conducting polls and surveys is no different. This is one that you should definitely consider adding to your site (eg. Poll Code).

They are a quick way for visitors to voice their opinions and to get involved in your website. It is important that you publish the results of any polls or surveys so that you keep the interest of your visitors to come back and see the results.

4) This is a little bit more innovative, but have you considered the use of puzzles, games and quizzes?

This will provide a measure as to how many people are willing to return to your site if you are maintaining their interest through entertainment.

You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.

5) This may appear just plain common sense (and is the most important of all), but you need to update your site frequently with fresh content if you wish to attract multiple visits.

Although this may appear to be the most likely of strategies it is also the most overlooked with some sites seemingly looking the same for years.

If you want returning visitors to the same message over time that message needs a refresh, a different approach or angle!

Maintaining the same approach continually will have the effect of changing nothing, so don't be lazy and add new fresh information regularly to increase your visitor's interest.

A great way to improve your link popularity which is directly related to your search engine ranking, is to take advantage of our FREE classified advertisement offer. We have "classifieds" on our four town websites ( - - - and they receive an enormous amount of visitors and are extremely well ranked in the top search engines - if you're not there you're missing out !! All you have to do is forward us 25 words about your business - a breeze surely !! Your classified advertisement will be linked to your website and can also have an email link on it if requested.  Take a look at our top ranking regional websites >>>>

Many of our clients unfortunately fall into what we would call "the lazy category" mentioned in this month's article ... you know who you are!! So why not contact us so that we can put some new life into your website. The current economic climate makes it even more important to keep ahead of the competition!

Leanne Taylor
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Innovative Website Design, Hosting & Maintenance
Phone (09) 817 9656 ~ Mobile (0274) 701990

Take advantage of our free classified offer on these four top ranking websites:
Matamata Information Website
Morrinsville Information Website
Thames Information Website
Te Aroha Information Website

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