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Since establishing WWW Design in September 1999 we have only revamped our own website twice, so thought it was time to "practice what we preach" - being careful not to do anything to affect our outstanding *Google ranking, we think our new website is a great improvement on it's predecessor - take a look and see what you think -

*In a search carried out on at 6.00 am on Saturday, 1 October 2011 for "www design", ranks No. 1 out of 1,240,000,000 possibilities - Click Here To View.  At the same time we also carried out this search on and ranks No. 1 & 2 out of 1,300,000,000 possibilities - Click Here To View. *Please note that results may vary from quoted as is continuously re-indexed.



Fix the broken links on your websiteDoes your website have broken links?
Redesigning our own website, we were concerned to discover that there were quite a large number of broken/dead links throughout the site that needed fixing. This month for just $5 + GST we will carry out a broken link report on your website and email this to you << CLICK HERE TO PROCEED >> *You can then email us back and let us know which external broken links you want repaired (maybe the business or organisation you are linking to has changed their website address) and which should be removed. *Please note that our normal hourly rate will be changed for work carried out repairing or removing external broken links - if we discover any internal broken links we will fix them free of charge.

Are broken links affecting your search engine rankings?

See this month's article below which explains the importance of ensuring your site does not contain any broken links >>>


Are broken links affecting your website? 

The affect of broken links on your website"Link rot (or linkrot), also known as link death or link breaking is an informal term for the process by which, either on individual websites or the Internet in general, increasing numbers of links point to web pages, servers or other resources that have become permanently unavailable. The phrase also describes the effects of failing to update out-of-date web pages that clutter search engine results. A link that does not work any more is called a broken link, dead link or dangling link" - Source Wikipedia


Broken links are bad for visitors because they give the impression that your site is not well maintained. and they are also bad for SEO (Search Engine Optimisation) because search engine bots will stop from crawling all your pages if they meet a broken link.

A link is considered as a broken link if the web server response gives it a 404 status which is a common error defined by the industry standard. Search engines have changed a lot over the last few years and one of the changes is that they now consider user experience in the evaluation of a website’s ranking in the result pages. Link validity is now one of the important factors in user experience evaluation.

Google specifically advises webmasters to check for broken links in its web design guidelines. In particular, Google has been very vocal about wanting to provide quality pages to those using the search engine and a broken link is comparable to a dead end, therefore long term display of broken links can degrade the overall quality of your website, cause your search engine rankings to drop and of course provide a bad experience for visitors to your website.

Broken links can also affect your listings in the DMOZ and Yahoo Directories which could discourage other webmasters from linking to your website. Even though we tend to concentrate on high rankings in Google, DMOZ and Yahoo are directories as opposed to search endings and provide valuable backlinks to your website which influence your search engine rankings.

Commonly there are two types of broken links - external broken links and internal broken links.

External Broken Links
It is almost impossible not to have external links pointing from your website to other websites. It’s a good practice to refer your visitors to useful resources outside your website and since those resources are out of your control, it is very common for other webmasters to remove webpages that you have linked to.  An external broken link means that the destination page linked from your website no longer exists or the address to the link may have changed. The solution for external broken links is easy - we can either completely remove the link from your website or find a link to replace existing broken link.  This month (October 2011), if you take advantage of our monthly special, for just $5.00 & GST we will check your site for broken links.

Internal Broken Links
Internal broken links refers to those non-working links within your website pointing to other webpages within your website. The bonus with this month’s special offer is that if we find any internal broken links, we will fix them free of charge!

Not only are broken links a negative experience for your visitors, but they can also stop the search engine bots from crawling your website and will eventually affect your search engine rankings. It is important to check your site regularly for broken links and by taking advantage of this month’s special offer, this can be done for just $5 + GST.


A great way to improve your link popularity which is directly related to your search engine ranking, is to take advantage of our FREE classified advertisement offer. We have "classifieds" on our four town websites


They receive an enormous amount of visitors and are extremely well ranked in the top search engines - if you're not there you're missing out !! All you have to do is forward us 25 words about your business - a breeze surely !! Your classified advertisement will be linked to your website and can also have an email link on it if requested.

© WWW Design - 80 Warner Park Avenue - Laingholm - Waitakere - New Zealand - Phone +64 (09) 817 9656