Selling or buying a property or business?

www.nzpropertyforsale.co.nz
This is our final newsletter for 2007, so if you haven't done so already, we suggest it's time to add a festive touch to your website.
For just $12 + GST we will put an animated Christmas image on your index page and remove it again early in January - don't delay, do this now!!

Check out some of the sites that we've been working on during 2007 >>>>


A great way to improve your link popularity which is directly related to your search engine ranking, is to take advantage of our FREE classified advertisement offer. We have "classifieds" on our four town websites (www.matamata-info.co.nz/classifieds.html - www.morrinsville-info.co.nz/classifieds.html - www.tearoha-info.co.nz/classifieds.html - www.thames-info.co.nz/classifieds.html) and they receive an enormous amount of visitors and are extremely well ranked in the top search engines - if you're not there you're missing out !! All you have to do is forward us 25 words about your business - a breeze surely !! Your classified advertisement will be linked to your website and can also have an email link on it if requested.


Four Steps to Combat Plagiarism

Publishing your website can be one of the most exciting times for a business owner. After all the planning and hard work, the whole world now has access to your products or services. You have invested alot of time and money creating website copy to be proud of and now that it is out there for the whole world to see, it may be a target for all kinds of unscrupulous individuals.

Copyright infringement is a very common occurrence on the World Wide Web. How do you protect yourself? And, what can you do if someone steals your content?

It's important for you to know that anything you have written is copyrighted. You can register a copyright, but you don't need to in order for it to be illegal for someone to copy or reproduce your work without your permission. Any written text, painting, drawing, musical composition, photograph or computer program, whether published or not, is protected by copyright law. Unfortunately, just because your work is copyrighted doesn't mean it is safe. Some individuals don't know that copyright laws apply to the Internet, and others simply don't care.

With millions of websites out there, it's difficult to know if your website has been targeted by thieves. A great tool to use in the protection of your website content is www.copyscape.com. Simply enter your website URL and it will scan the web for you. This is a free service (limited to the top 10 results), but if you have been a frequent victim of copyright infringement, you might want to consider their paid service for more results, or Copysentry which automatically monitors the web for copies of your pages, emailing you as soon as they appear.

What do you do if you are one of the unfortunate victims of copyright infringement? How can you deal with the offender and avoid the high cost of litigation? The following are some simple steps that you can take to ensure that the" infringer" removes your material from their website.

1. Contact the offender. You can usually visit the "contact" page of the offender's website to obtain their contact information. If for some reason you can't find their coordinates that way, you can perform a search for "who is" to find many sites that can provide information about the website owner by simply entering their URL - go to www.whois-search.com. The website owner's contact information should be posted here, but if not, their website host will be and you should contact them. Keep your first contact civil. Calling or emailing the responsible individual with a stern, yet professional demeanor will be much more effective than yelling or name calling. Remember that the owner of the site isn't necessarily the writer, and if they are, then being nasty may not have the desired effect and in fact may create more problems for you in the long run.

2. Send a cease and desist order. If your initial contact didn't get the desired results, your next step should be to send a cease and desist order. You do not need to hire a lawyer to create one for you. A simple search for "cease and desist order templates" should give you an order that can be altered to meet your needs. Send one copy by email and one copy by registered mail and make it look as official as possible. Include a date by which the material should be removed. You want the offender to know that you mean business. For more information about "cease and desist" in New Zealand visit:
www.comcom.govt.nz/BusinessCompetition/Anti-competitivePractices/ceasedesistguidelines.aspx

3. If action is still not taken, send a cease and desist order to the offending party's web host. Again, the host information is available when you perform a "who is" search. The majority of hosts will take action by temporarily removing the offender's site until the copied material is removed.

4. The situation should be resolved at step 3, but one more step that can be taken is to notify search engines of the infringement. Performing a search for the "DMCA" or "Digital Millennium Copyright Act" policies for each search engine will provide the information you need to contact each of them in order to request that the offender's website be removed. Here is a link to Google's DMCA policy for your information - www.google.com/dmca.html.

Finally, it's always advisable to protect yourself by keeping records of the dates your content was placed on your site. This ensures that the other party can be proven wrong it they claim to have posted their content first.

Placing your website and it's content on the Internet for the world to see is a great marketing move, but it's nearly impossible for you to be able to prevent the theft of its content, but this advice should help to resolve the problem should this happen.


Website statistics cost just $5.00 + GST per month and offer an extensive range of valuable information about your website's performance, who is visiting, what countries do your visitors come from, what pages are most popular, what sites are referring to yours etc. etc. No other form of advertising offers this type of insight into your potential customers/clients. Are you paying for links to your website from other sites, if so your stats can show you exactly how many visitors are coming from those sites. Contact us to arrange to start receiving statistics now!

Wishing you a very merry Xmas!!

Leanne Taylor
:: www.wwwdesign.co.nz ::
Innovative Website Design, Hosting & Maintenance
Phone/Fax (09) 817 9656 ~ Mobile (0274) 701990


Here are links to some of the websites that have kept us busy during 2007:
Jaggers Fashion Retailers
Marvin Farm Services
Savon de Marseille
World Equity - Cause Related Marketing
ants2go.co.nz
tematalodge.co.nz
       
Matamata Information Website
Morrinsville Information Website
Thames Information Website
Te Aroha Information Website

 


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